The latest development in a radio market that has certainly seen its share of changes should come as no (or little) surprise. Kurt Anthony, local radio broadcaster and owner of the advertising agency, Anthony Media, has taken the plunge into radio ownership with his recent LMA (Local Management Agreement) with current licensee Chaparral Broadcasting, Inc. […]
Broadcasting
So Long to a Local Radio Legend
Connoisseur Media announced today that one of Billings’ heritage rock stations will change formats to country music effective midnight, January 1, 2010. The station, 94.1 KRKX, was known as “Montana’s Home of Rock N’ Roll,” and conducted several familiar annual events including the “Hell On Wheels” giveaway, in which a Harley-Davidson motorcycle was given away […]
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Bye-bye Cherry Creek Radio – Billings!
— UPDATED 11/19/09 — The deal to sell 3 of Cherry Creek Radio’s Billings stations to Connoisseur Media was announced as official yesterday (Nov 18, 09) . (See press release below.) Cherry Creek operated 3 FM’s (94.1 KRKX, 96.3 KRZN, 93.3 KYYA) and 1 AM station (910 KBLG). The sale to Connoisseur Media included KRKX, […]
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Gen Y Chooses Texting, Email over SocNets
[From MarketingCharts.com] Though members of Generation Y spend considerable time on social networks such as Facebook and MySpace, they are far more willing to give up these social networks for a week than texting or email, according to (pdf) a study by the Participatory Marketing Network (PMN), conducted in partnership with Pace University’s Lubin School […]
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That’s Thinkin’ With Your Dipstick, Jimmy!
While watching the latest episode of Fringe on Hulu.com I saw a commercial that made me laugh so I thought I would share it with you… Enjoy!
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Outsell: Newspapers Too Slow to Make Digital Transformation
(From MarketingCharts.com) Despite the fact that the newspapers have been all but crippled by the advertising slump and the recession – there have been six bankruptcies in the newspaper industry, along with colossal cutbacks – papers have failed to move as fast as other media categories in the transition from print to digital revenue, says […]
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Radio Slumps 22% in Q2; Digital Continues to Grow
(From MarketingCharts.com) Local and national radio ad revenue sank 25% in the second quarter of 2009, to $3.4 billion, per the Radio Advertising Bureau. Local and national combined were also down 25% for the half. Local was down 25% and national was down 24% for the quarter; each was down 25% for the half. Off-air […]
Let the Revolution Continue!
The Internet has changed the way that we look at the world. We interact with people around the globe instantly. We find the information we want when we want it, watch TV, listen to radio, download music, spend hours surfing, blog, read, social network, tweet, pontificate, upload, download, link and embed. The result of this […]
How Not to Advertise…
I was driving by a local business last week and noticed what I thought was a prank, that is until I got closer and realized that is was their version of advertising. Being in advertising, I am well aware of the challenges that marketers face – and in a city like Billings, the home improvement […]
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Twitter Tweetering Out or Soaring To New Heights?
Twitter this, Twitter that – what’s all the fuss about? What’s in 140 characters? A lot, if you are one of the approximately 15 million Twitterers out there. To the uninitiated, Twitter can seem like a pointless endeavor that begs the question, “Do I really care what so-and-so had for lunch?” Regardless the camp you […]