The Internet has changed the way that we look at the world. We interact with people around the globe instantly. We find the information we want when we want it, watch TV, listen to radio, download music, spend hours surfing, blog, read, social network, tweet, pontificate, upload, download, link and embed. The result of this change is Media Fragmentation – change that is happening NOW and will continue to effect the way we use the media and how marketers market their products and services.
This YouTube video does a great job of summarizing just how the Internet has effected the world and how it continues to change the media landscape.